The Fresh Grocer Ambassador ProgramJoin
Brooklyn shoppers holding fresh produce at The Fresh Grocer
Fulton's Freshest

Join Fulton's Freshest

The official Fresh Grocer ambassador program. Real rewards. Real experiences. Real perks.

Shop. Share. Earn Rewards.

Early ambassadors will gain access to rewards, experiences, and opportunities that won't be announced publicly.

Some rewards are only revealed after joining Fulton's Freshest.

Limited Founding Ambassador spots available

Free to join. No purchase required for giveaway eligibility.

Earn Rewards
VIP Giveaways
Free To Join
No Large Following Required
Featured Reward

One lucky ambassador will win

🎟️ VIP CONCERT
TICKETS FOR 2

One of several exclusive experiences available to active ambassadors.

🔒 Additional member-only rewards are revealed inside the platform.

Launching Summer 2026

To receive one raffle entry:

  • Complete onboarding
  • Connect a supported social account
  • Complete and submit three approved ambassador activities
  • Remain in good standing
  • Follow all content guidelines

Eligibility qualifies you for entry into the drawing but does not guarantee selection. No purchase necessary. Official giveaway terms apply.

Why Join

Made for shoppers who love what's fresh.

Share What You Love

Show off your favorite grocery finds, meals, products, and Fresh Grocer experiences.

Earn Rewards

Complete ambassador activities to earn points, prizes, gift cards, giveaways, and exclusive merchandise.

Get Featured

Outstanding ambassador content may be featured on Fulton Fresh Grocer social channels.

How It Works

Four steps. Real rewards.

  1. Step 1

    Scan & Join

    Create your free Fulton's Freshest account.

  2. Step 2

    Complete Your Profile

    Connect your public Instagram or TikTok and tell us about yourself.

  3. Step 3

    Participate

    Complete ambassador activities and content opportunities.

  4. Step 4

    Earn Rewards

    Receive points, unlock experiences, gain raffle entries, and access exclusive rewards.

What You Can Earn

Real rewards. Not vague promises.

From gift cards to VIP experiences — here's exactly what's on the table for Founding Ambassadors.

First 50

Fresh Grocer Gift Cards

$50 gift cards for the first 50 ambassadors — more drops to follow.

Product Tastings

Try new arrivals and seasonal favorites before anyone else.

VIP Events

Invites to in-store launches, ambassador nights, and private experiences.

Fresh Produce Bundles

Hand-picked seasonal produce baskets delivered to active members.

Prepared Meal Giveaways

Win chef-prepared meals straight from The Fresh Grocer kitchen.

Members only

Exclusive Merchandise

Limited-run ambassador gear and member-only drops.

Grand prize

VIP Concert Experience

Two VIP concert tickets for one lucky ambassador.

Future Surprise Rewards

New perks added regularly — founding members get them first.

Founding Ambassador Welcome Kit

Something real lands in your hands.

Receive your official Founding Ambassador Welcome Kit while supplies last.

Tote Bag

Carry your groceries — and the program — wherever you go.

FAQ Sheet

Everything you need to know about being an ambassador.

Rewards Guide

The full breakdown of how to earn, unlock, and win.

While supplies last

What You'll Do

Simple activities. Real impact.

No pressure, no scripts, no minimum follower count. Just share what you already love about The Fresh Grocer — and get rewarded for it.

  • Share grocery finds

    Post your favorite products, meals, and weekly hauls.

  • Join Fresh Grocer campaigns

    Participate in seasonal pushes and new product launches.

  • Submit photos and videos

    Upload short content from your visits and at-home meals.

  • Complete simple briefs

    Quick ambassador activities you can finish in minutes.

  • Earn points and rewards

    Stack points toward gift cards, merch, and VIP entries.

Shopper photographing a grocery haul on a Brooklyn stoop
Fresh produce flat layFamily unpacking fresh groceries together

Founding Ambassadors Get Early Access

Be among the first members of Fulton's Freshest and gain access to exclusive rewards, bonus opportunities, and experiences reserved for active ambassadors.

32 / 50
Spots Claimed
$50
Gift Card Bonus
3
Approved Activities Required
VIP
Concert Experience Entry
64% of Founding spots claimed
FAQ

Everything you wanted to ask.

🔒 Not all rewards are listed publicly.

Some opportunities are revealed exclusively to registered ambassadors inside the platform.

You're Always In Control

LunchTable allows The Fresh Grocer to distribute ambassador opportunities and track participation for rewards purposes. Your credentials are never shared. You control your connected accounts and can disconnect them at any time.

Credentials never shared Public Instagram TikTok

Ready To Become One Of The Freshest?

Join Fulton's Freshest today and start earning rewards while helping celebrate the Fresh Grocer community.

Participation is free. No purchase is required to join or participate.

Join Fulton's Freshest